AI products, built to launch.
AI-first products and features designed, built and launched end to end: product strategy, UX, models and engineering in one team, with the evaluation that keeps quality up after launch.
Free 30-minute scoping call. Written estimate within 5 working days.
Product, UX and ML · Evaluation-first · A/B tested · You own the code
Illustrative interface. Values are sample data.
By the numbers
* Sample figures for layout review. Replace with audited numbers from engagement reports before launch.
Six services, one product team.
AI product engineering is designing, building and running software where AI is central to the value, with product, UX and machine learning in one team.
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01
AI product strategy.
Which AI features your users will pay for, and the smallest version worth building first.
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02
AI product development.
Front end, back end and AI built together by one team, from prototype to launch.
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03
AI product integration.
AI features added to your existing product without a rewrite.
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04
Automation and optimisation.
The workflows behind the product automated, so it scales without adding headcount.
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05
Security and compliance.
Security reviews, privacy design and compliance documentation from sprint one.
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06
AI product management.
Roadmaps, experiments and metrics run by product managers who understand models.
Six layers, built as one.
An AI product is more than a model with a UI. Each layer below has to work, and be tested, for the product to hold up.
What AI products need that software doesn't.
The same engineering discipline, plus a few habits that only matter when the core of the product is probabilistic.
| Compared on | Traditional software | AI product |
|---|---|---|
| Testing | Pass-or-fail unit tests | Evaluation sets scored on every change |
| Releases | Ship when the code is done | Ship when the quality bar is met |
| User experience | Deterministic screens | Suggestions, confidence, undo and feedback |
| Running cost | Mostly fixed | Grows with usage; needs budgets |
| After launch | Fix bugs | Monitor drift, retrain and re-evaluate |
Every launch is an experiment.
New AI features reach a slice of users first. They roll out further only when the product metrics, not just the model metrics, say so.
- Feature flags on every AI feature, with an off switch
- A/B tests on the product metric that matters
- Guardrail metrics for cost, latency and revenue
- Model evaluation and product analytics on one dashboard
Compliance built into every layer.
Security reviews and compliance evidence are produced as the product is built, not reconstructed before an audit.
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01
Secure by design.
Threat modelling in sprint one, with prompt-injection and data-leak risks on the list.
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02
Privacy by default.
Personal data is minimised, masked before it reaches a model, and deleted on schedule.
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03
Evaluation gates.
A release that drops below the quality bar on its evaluation set doesn't ship.
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04
Access and audit.
SSO, role-based access and audit logs on every product surface and admin tool.
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05
Compliance evidence.
Documentation built to support SOC 2, GDPR and HIPAA reviews, with your counsel signing off.
Illustrative interface. Values are sample data.
The first cohort is being written.
Named case studies publish here with the client's sign-off, real numbers and the honest limits. Want to be one of them?
Talk to us →AI products for your industry.
Every industry has its own users and rules. Product discipline, evaluation and experiments stay the same.
Mobility.
Dispatch, ETA and rider-support agents for ride-hailing and fleet platforms.
ETA models · Demand forecasting · Support agentsLogistics.
Route optimisation, document extraction and exception handling across the shipment lifecycle.
Route optimisation · Document AI · Exception triageFinance.
KYC document extraction, fraud signals and customer assistants that stay inside compliance rules.
KYC extraction · Fraud signals · Compliance copilotsReal estate.
Listing enrichment, valuation models and lead-qualifying agents for brokerages and proptech.
Valuation · Listing enrichment · Lead agentsRetail / Manufacturing.
Demand forecasting, visual inspection and inventory copilots on the shop and factory floor.
Forecasting · Visual inspection · Inventory copilotseCommerce / Consumer goods.
Product search, personalisation and post-purchase support agents that cite the order.
Semantic search · Personalisation · Support agentsTravel.
Itinerary assistants, dynamic pricing and disruption-handling agents for OTAs and operators.
Itinerary agents · Pricing · Disruption handlingLet's discuss your industry.
If the data is messy and the stakes are real, the method still applies. Bring the workflow; we'll bring the evaluation set.
Start a project →From product brief to launch.
A clickable prototype and an evaluation set come before the build. Working software every Friday after that.
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01
Discovery · week 1
Workflow and data audit.
We map the process, pull a sample of real data, and check what is usable, missing or sensitive.
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02
Discovery · week 2
Evaluation set.
We build the test set from your real examples, so “done” has a number before any product code exists.
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03
Build · sprint 1
Architecture and prototype.
Model choice, retrieval design and integration plan, proven against the eval set.
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04
Build · every Friday
Build in the open.
Your repository, your cloud. A weekly demo with accuracy, latency and cost on one screen.
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05
Run · go-live
Deploy.
A staged rollout behind a feature flag, with runbooks, monitoring and a rollback path.
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06
Run · monthly
Monitor and improve.
Drift alerts, model upgrades run through your evals, and a monthly cost and quality review.
The product stack we build on.
Modern web and mobile frameworks, any model, and the infrastructure to run both.
OpenAI
Anthropic
Gemini
Llama
Mistral
Qwen
LangChain
Temporal
FastAPI
Python
pgvector
Pinecone
Elasticsearch
Redis
Databricks
Snowflake
PyTorch
Hugging Face
vLLM
NVIDIA TensorRT
ONNX
OpenCV
MLflow
Weights & Biases
Grafana
Prometheus
OpenTelemetry
AWS
Google Cloud
Azure
Kubernetes
Terraform
Docker
* Tools we build with. No vendor partnership or endorsement is implied.
Product questions, answered.
Short answers here. Longer ones on the scoping call.
Message us on WhatsApp. An engineer replies within one working day.
How is AI product development different from traditional software?
Quality is measured, not just tested: every change is scored on an evaluation set, releases wait for the quality bar, and the product is monitored for drift after launch. The UX also has to handle uncertainty with suggestions, confidence and undo.
What does it cost to build an AI product?
Projects start with a fixed-fee discovery sprint, quoted on the scoping call. The build is priced per milestone, and every quote is written and fixed for its scope.
What is the typical timeline?
After a two-week discovery sprint, a first release of an AI feature usually takes six to twelve weeks. A new AI-first product typically reaches its first launch in three to six months, depending on scope.
Do you build the whole product or just the AI?
Either. We can build the full product with design, front end, back end and AI in one team, or add AI features to a product your team already runs.
How do you decide which AI features to build?
We start from the user problem and the metric it should move, prototype quickly, and test with real users before committing engineering time.
Do you maintain the product after launch?
Yes. We monitor quality, drift and cost, run experiments and upgrade models against your evaluation set, and hand over to your team whenever you're ready.
Who owns the code and the models?
You do. Everything is built in your repositories and cloud accounts, and trained models and evaluation sets are yours.
Can AI features run in mobile apps?
Yes. We build AI features for iOS and Android, running models on the device where speed or privacy require it and in the cloud where they don't.
Bring the workflow. We'll bring the plan.
Three steps from first message to kickoff. No deck, no commitment until you sign.
- 01Scoping call30 minutes with an engineer, not a salesperson.
- 02Written estimateAn evaluation plan, a timeline and a price within 5 working days.
- 03KickoffSign the scope and the discovery sprint starts.
Prefer to message directly? WhatsApp +91 7096010005